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Our sales professionals can be ready in a virtual instant to start up a pilot test in your work space or our offsite lab.

Our typical pilot rolls out in three phases…

• Program Specification and Development:  3 - 4 weeks
• Program Launch:  6 weeks
• Gain Traction and Project Results:  6 weeks

This includes a 36-day call/email/social media campaign to test the effectiveness of phone and web selling, while building a sales pipeline.

Phase 1: Program Specification and Development

During this phase, our Engagement Manager conducts interviews with key executives to review in detail your company strategies, positioning, products and markets in preparation for the calling campaign. We discuss and determine specific pilot objectives, including targets and goals for calls, pipeline results and closes. Within two weeks, we present a Pilot Program Specification for your review and approval, including…

• Specific pilot program objectives
• Target audience and available lists
• Sales Playbooks – the steps and procedures involved from initial call to lead qualification, including detailed call, email and social media plays
• Profile criteria
• Sales enablement tools, materials and campaigns
• Contact model performance indicators
• Lead rating criteria and process
• Fulfillment requirements
• Reporting, tracking and forecasting systems
• Sales Force Automation/CRM requirements and fields needed

Phase 2: Program Launch

When the Program Specification is approved and training complete, we begin reaching out to prospects by phone and email.  Each day, we track results against our call model assumptions and report on a weekly basis, testing and fine-tuning sales plays and processes along the way.  As we gather data from talking with live prospects, we may redefine program specifications and will make recommendations about how to best reach your target market and accelerate your sales cycle.

Phase 3: Achieve Traction and Deliver Results

In the final six weeks, our team gains traction and delivers to you a pipeline of qualified leads, along with our recommendations for going forward. You also receive a results summary and a measurable, predictable model for building your inside sales team. Want to get a jumpstart?  Phone Works can build your inside sales team for you, typically in three to four months.  Compare.

Our professional sales team

Our pilot programs are generally run by a team of two or more sales professionals...

• One senior-level manager, who defines, develops and presents the program in Phase 1; fine-tunes program specifications, manages the project, coaches and oversees the inside sales representative(s) in Phases 2 & 3.
• One or more inside sales representatives with quota-carrying experience. Once trained, these individuals make outbound calls, send emails and report results on a weekly basis.