Sales 2.0 Center
What is Sales 2.0?
Evolution of Sales
Sales 1.0 vs. Sales 2.0
10 Things To Amp Up
To Sales 2.0
What is Sales 2.0?
Most likely, you’ve heard phrases like “Web 2.0” “Enterprise 2.0”, and “Communities 2.0”. Now, the term “Sales 2.0” is capturing the attention of technology executives who know that staying ahead of the competition is mandatory to prevent their businesses from becoming road kill.
“Sales 2.0” is a concept that is currently being defined by technology vendors, sales and marketing professionals, and consultants alike. And, like “Web 2.0”, it can mean different things to different people. In essence, Sales 2.0 marries next-generation and Web 2.0 technologies, processes and services with solid sales processes to accelerate revenue growth, decrease sales costs and sustain a competitive advantage.
These technologies include software and services for web conferencing and contact engagement, social networking, website and email response tracking, community software, blogs, video, lead enrichment services, survey tools and next-generation customer relationship management systems ("CRM 2.0"), as well as technologies so new that their categories have not yet been defined.
If you’re managing a quota-carrying or lead-qualification sales group and you’re worried about revenue generation, a Sales 2.0 approach can help you make your numbers and achieve sales results that are:
Predictable: You know what’s coming
Higher Velocity: Deals close faster
Higher Volume: More deals close
Higher Value: More revenue at lower cost
Sales 2.0 is all about restructuring your sales strategies and centers on:
Alignment
Focusing (and possibly compensating) the whole company on sales results
and customer satisfaction
Process
Understanding and tracking the steps of your sales cycle and your customer’s
buying process to increase productivity and effectiveness
People
Hiring or retraining technology-adept sales professionals that embrace
the new tools and technologies available for effective customer communications
Technology
Adopting next-generation productivity tools that assist in educating
customers, automating tasks and closing deals
