Vast and growing, the SMB (small to mid-sized business) market represents tremendous sales growth opportunity.
But with lower revenue per sale, volume and velocity are key. As is a clear understanding of your target market – who they are and how to reach them.
Our track record? The inside sales teams we’ve built, tested, accelerated and managed in the SMB selling space have produced these kinds of results.
- 80% of U.S. newspapers – their target market – bought or committed in the first year – Attributor…
- Within two quarters, customer retention increased 123%, average order size for new sales nearly doubled and the client was able to accurately forecast revenue for the first time – Microsoft Live Meeting…
- Within three months, the lead-to-opportunity conversion rate doubled and average deal size increased 18% – MySQL…
- At the end of year-one, revenue was up 12%, productivity up 15% and costs were down – Citrix Online…
Ask yourself…
- Are your SMB segments well defined, along with corresponding marketing and sales strategies and resources?
- Is Marketing signed up to generate the right kind and quality of leads?
- Are your key performance indicators defined and tracked monthly?
If you answered “no” to any of these, we can change that.